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Impel - Automotive Software Solutions

Impel’s Digital Engagement Platform turns shoppers into buyers – and loyal customers – by delivering more engaging experiences for vehicle retailers of every type and size. AI-Powered Engagement across the entire customer lifecycle.

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OCTOPUS XR Business Account

Simplify the b2b buying, provisioning, integration and enablement experiences for your team. We partner with the leading technology companies, service providers, system integrators and consultants to provide a fully comprehensive approach when working with you to provision the right XR solution for your business. Learn More.

How to Order

If placing a large order, you may be eligible for volume rates and/or vendor discounts. To receive a quote for a volume order, Contact us or Connect with a technology advisor.

Connect with a Technology Advisor

Getting connected with one of our business technology advisors is free (in any Reality)! Select the consultation type, book your appointment to connect with an advisor and design your ideal XR solution. View Details.

Impel - Automotive Software Solutions Questions
30 minutes

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Software/System Integreations
30 minutes

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Security & Device Management
30 minutes

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Exceptionally Engaging Experiences

In today’s hyper-competitive retailing environment, the battle for shopper attention has never been greater. With myriad alternatives just a click away, the buyer journey has become increasingly complex. That means delivering consistent and engaging experiences at every touchpoint is now critical to keeping the attention of prospective buyers. And with more and more consumers making purchase decisions without ever seeing a vehicle in person, Digital Engagement has become a key driver of retailer success. Industry leaders are reimagining their entire omnichannel retail experience. What are you waiting for?

A complete 360° car walkaround experience delivered anytime, anywhere.

Empower shoppers with a fully self-controlled, interactive experience

Enable personalized exploration of every aspect of a vehicle, from every angle

Provide complete transparency with close-up zooming and panning of interior and exterior views

Showcase your vehicles from every angle.

Show shoppers exactly what they want to see—which is everything. Provide 360° interior and exterior views of every vehicle, creating VDPs that not only engage and educate, but impress as well.

Premium video merchandising made easy

The most cost-effective way to add full-motion video merchandising and virtual test drives to your VDPs.

Impel Video Tour

Showcase each vehicle’s most valuable features

Embed OEM-endorsed, VIN-specific videos, images and explainer content directly on your VDPs.

Impel Feature Tour

Sales AI

Conversational AI that continues the conversation

Say hello to the industry's most advanced automated communication platform. Working day and night, so you can always be there, even when you aren't.

Impel Sales AI example

Service AI - Conversational AI for Dealership Service Departments

Supplement your service operations and grow service revenue with automated outreach and personalized communications.

Impel Service AI

Add that showroom shine to your vehicle images.

Transform static, uninspiring VDPs into consistently beautiful, engaging experiences that sell.

Impel Imaging

Enables anyone to capture consistent images and create professional-quality 360 degree WalkArounds.


We’re driving the auto industry forward.

Impel offers auto dealers, wholesalers, OEMs, and marketplaces the industry’s most advanced digital engagement platform. Our end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. We’re moving the auto shopping experience forward by delivering better customer experiences for better business results.

Connect With a Technology Advisor

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We're partnered with over 1,100 third-party business technology advisors and solution engineers to offer consultative guidance for our customers and potential customers.

Getting connected with one of our business technology advisors is free! Book your appointment to connect with an advisor and discuss your ideal XR experience.


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